Challenge
Company Background Rent the Runway is one of the leading fashion companies with a technology soul. Its business model specializes in renting fashion designers’ most established pieces. Rent the Runway offers 100,000’s of options with flexibility to accommodate a wide range of styles and budgets. Different subscription offerings are available which cater to any and all wardrobe needs, thus making shopping even easier.
Solution
Strategy Rent the Runway wanted to test VELOX’s ability to outrank key competitors in the industry–including Neiman Marcus and Nordstrom–in a major category search. VELOX focused on high authority backlink strategies in order to capture a #1 ranking and achieved this within 90 days.
Results
Final Outcome A keyword focused on event dresses improved from #27 to #3 A keyword focused on wedding dresses improved from #5 to #3 A keyword focused on gowns improved from #20 to #1 Keyword ranked #3 jumped 23 spots Keyword ranked #3 jumped 2 spots Keyword ranked #1 jumped 15 spots VELOX was able to capture three top 3 rankings within 60 days of the original 4- to 8-month time frame. New rankings generated $97,500 in new revenue per month, adding $1,170,000 to annual revenue. Revenue has now improved to $1,680,000 per year. Proposed New Revenue Potential The New Revenue Potential Model assembled for Rent the Runway projected $96,000 per month in new revenue with a top 3 rank. VELOX only required 60 days to achieve and surpass this goal.
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