Challenge
LG Water Solutions needed help rolling out the new corporate brand that was created for the parent LG company to their division. They also had a wide array of visual styles for their various marketing materials.
Solution
UpShift helped them make sense of the new corporate brand—and also establish some systems and standardization so that their brand could speak with one voice, one look. We took a look a their previous marketing tactics and suggested ways for the efforts to be streamlined and modernized, with an emphasis on digital channels.
Results
LG Water Solutions today speaks with a common visual direction. The marketing is being well received by their target group that includes government, community, and professional groups.
UpShift
UpShift is one of the nation's leading boutique branding and design agencies, specializing in multifamily real estate, hospitality, luxury consumer, healthcare, financial services, and B2B. With offices in Chicago and Los Angeles, we create integrated brand experiences across print and digital channels that empower all of your key deliverables with...
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