Pancho & Lefty's Cantina
Challenge
Pancho & Lefty’s Cantina is Nashville’s authentic Cantina, serving award-winning margaritas and cuisine in a quick-witted and fun atmosphere. With its original location in the heart of Downtown Nashville, and its newest in the trendy Sylvan Park neighborhood, Pancho & Lefty’s welcomes any and all for a good meal and a good time. The challenge: Establishing Pancho & Lefty’s as a can’t-miss spot for authentic Mexican street food with a Nashville twist, while working with the delicate balance of those drawn to the Broadway scene, and guests who resonate more with the family atmosphere of their Sylvan Park location.
Solution
NHG provided brand strategy/development, content creation, social media management, customer relations, paid digital and traditional media, merchandise design/production, and PR.
Results
In year one, we saw a 45% increase in social following, as well as 87% increase in web traffic. Revenue increased substantially across the board.
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