Renewable Heat Installation & Servicing
Challenge
Renewable Heat Installation & Servicing are Scotland’s preferred ground and air source heat pump installers. With ambitious growth plans they required a marketing campaign that now only supported but accelerated their growth. Our goal was to get Renewable Heat more heat pump and heat pump servicing leads and sales. The challenge with this campaign was converting the leads we generated in to sales. While we had a number of enquiries and leads initially we had to create a whole sales and marketing process that converted those leads in to buying customers. Renewable Heat have now stopped paying for leads from a third party as their campaign now delivers those leads as a direct result of their digital marketing campaign.
Solution
We achieved this with Google AdWords, high performing website landing pages and quality marketing materials. We also created a new campaign that informed potential customers how to finance their heat pump project thereby capturing a whole new audience of customers.
Results
Over a 9 month period uniq generated leads which converted to sales worth over £200,000 a) Over 20,000 searches for Renewable Heat’s services b) 137 new qualified sales leads have been generated c) Reached a cost per lead of £27
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