Ecoguard Knock Less Doors
Challenge
When Ecoguard came to us they, like many other pest control companies, used referrals and door knocking as a way to generate business. They were looking for a way grow and scale their business at a faster rate. Swello used social media and Google ads as a way to target potential buyers without knocking doors and counting on referrals.
Solution
As a starting point, Swello took the time to research appropriate keywords with high search volumes. We also researched opportunities for long-tail keywords and other high intent keywords with lower cost. In addition to running Google ads, Swello also used social media ads as a way of retargeting the traffic we received from Google. The post ad experience is just as important as the ads themselves. We developed unique landing page for each service that Ecoguard offers. Each ad was able to incorporate specific language and relevant information from their specific landing pages. This meant that our users had a direct journey from their initial search to finding the solution to their problem and made it easy for them to convert. An integral part of Swello's marketing strategy is reporting. As we boiled down the most effective keywords and strategy, we reported results every step of the way using our custom dashboard.
Results
Pest control has seasonal peak service times. With this being said, it was important to Ecoguard that results came right away to capitalize on the summer months. After one short week, Swello began delivering leads to Ecoguard. Swello was able to develop a strategy that was very promising for the client resulting in 937 leads.
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