Challenge
US Cabinet Depot is a fast-growing B2B company that services over 3,000 dealers around the country who, in turn, sell to end customers looking for cabinetry. Consisting of experts and professionals from different areas of the cabinet industry, US Cabinet Depot prides itself on providing products that exceed its customers’ expectations in quality, price, and service. Looking to run its business and process all dealer orders 100% online, the company wanted a B2B solution that could meet its complex set of website criteria and B2B-specific requirements. The company needed to be able to support purchase orders, custom pricing, and other customizations throughout the site. Its dealer orders are complex, often encompassing over 40 different items within the same order, and users often made mistakes when placing them, such as ordering incompatible hardware. Correcting these user errors was time consuming for US Cabinet Depot’s internal team. Given that its dealer customers constantly hired new employees and had no time to train them, US Cabinet Depot was keen to redesign its site so that it was completely intuitive with clear workflows that help its users place their orders correctly each and every time. As the requirements of building custom cabinets are unique, US Cabinet Depot also wanted to provide a B2C customer experience for its B2B users and create an optimized interface to help guide them through the site. Turning to Silk Software to deliver a B2B solution that would meet its business requirements, the team found Magento Commerce 2 to be the perfect fit to help US Cabinet Depot achieve its eCommerce goals. With a successful Magento 1 to Magento 2 site migration from Open Source to Magento Commerce, US Cabinet Depot was able to achieve its business growth objectives.
Solution
US Cabinet Depot needed to not only migrate from Magento Open Source 1 to Magento Commerce 2, but also redesign its entire B2B eCommerce site. As its original site did not fully support the different B2B functionality and workflows the company was looking to achieve, the Silk team helped to implement these features onto the new Magento Commerce site and solved US Cabinet Depot’s various pain points. These included the ability to place bulk orders, manage contract pricing, and establish preferred payment options. Another challenge the company faced was the way the customer data was stored within its original site. Prior to the migration, the Silk team helped US Cabinet Depot reconcile the data formatting inconsistencies and issues to ensure a smooth migration over to its new Magento Commerce site. Working closely with the US Cabinet Depot eCommerce team and understanding its custom requirements list, the Silk team helped the company achieve its personalized site objectives. For instance, because end consumers often change their minds about cabinetry during a renovation, US Cabinet Depot wanted to give its dealers the ability to change cabinet attributes, such as color or wood type, within an existing order in just a few keystrokes. They also wanted to allow dealers to hide their discount information when sharing designs and components to their end customers. The B2B site was designed and built to allow dealers to create, save, modify, and reuse previous order information rather than having to start each new transaction from scratch. To reduce errors, Silk designed the site to include an interface that guides the user through the workflows and offers plenty of easily accessible help files and product explanations. The new Magento Commerce site was also integrated with US Cabinet Depot’s NetSuite ERP system. Paying particular attention to order placement to help eliminate user errors, the integration also helped the US Cabinet Depot team
Results
Now managing all its B2B orders 100% online following a successful launch, US Cabinet Depot has rapidly grown to over $120 million in annual revenue. With a steady influx of 300-400 orders a day, each containing 20 to 40 items per order, the company’s new Magento Commerce site now fully supports all of US Cabinet Depot’s requirements and customization needs.
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