Hanckel Marine : LIFE ON THE WATER STARTS HERE

A Marketing Story by Trio Solutions, Inc. about Hanckel Marine

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Hanckel Marine

Increase Brand Awareness

Challenge

Hanckel Marine is a family-owned and operated, full-service boat dealership located in Charleston. The exclusive dealer for Sportsman, Monterey and Blackfin boats, Hanckel Marine is also a Yamaha 5-star certified dealer with one of the Lowcountry’s largest parts and service departments. EMBRACE THE BOAT LIFE For peak boat-buying season, TRIO created a campaign to highlight how Hanckel Marine can help the Lowcountry experience life on the water.

Solution

Through TV, radio, print and digital ads, this creative campaign encouraged the target audience to embrace their ideal boat life and to visit Hanckel Marine to purchase the best fit for their lifestyle. CONNECTING A COMMUNITY To keep Hanckel Marine top-of-mind, we established a monthly newsletter, blog and social media schedule. Throughout all these channels, we promote the Hanckel top-of-the-line portfolio of boats, share boating tips and connect with people within the boating community and beyond. The team at Hanckel Marine lives and breathes boating — we’re just helping share that knowledge and passion with everyone else. Let’s get on the water!

Social Media Management

Inbound Marketing

Email Marketing