Challenge
Swivel Secure wanted to increase brand awareness at the top of the sales funnel with high-quality content. They also wanted to raise their profile as industry leaders by sharing their expertise with the right people.
Solution
Working closely with Swivel Secure’s in-house team and technical professionals, we devised a strategic content plan to target key industries including decision-making audiences in the Healthcare, Government and Manufacturing sectors. We produced and launched quarterly content hubs featuring video, infographics and long-form articles to bring in target audiences and provide helpful information in a way which appeals to the C-suite. Each piece of content we produced was carefully researched because the industry Swivel Secure operate in is highly technical, as are the industries they target. We also put a strong focus on making technical details clear and understandable. Our in-house outreach team used paid LinkedIn campaigns to make sure Swivel Secure’s content was promoted in front of the right people across the different industries. Working with Swivel Secure to gain insights in specific job functions and titles allowed us to build unique audience lists. Where possible, we were also able to source and upload matched lists to target the people who would benefit most from the content.
Results
Overall, Swivel Secure saw an increase in their brand awareness among their key audiences along with increased credibility as industry leaders. The pages in these three hubs saw a total of 226K impressions, over 21K video views and resulted in a 33% increase in the time spent on the campaign content, compared to the rest of the site. We continue to work with Swivel Secure to produce high-quality content and maintain their position at the forefront of multi-factor authentication solutions.
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