La Canada Flintridge Country Club
Challenge
LA CANADA FLINTRIDGE COUNTRY CLUB is a family owned and operated private country club nestled in the hills minutes from Los Angeles, CA. Family comes first at this beautiful club. From golf, tennis, junior programs and 5-star dining there is something for everyone to feel right at home! DISCOVERY & STRATEGY DESIGN & DEVELOPMENT
Solution
During Discovery MACRO established that a new sales oriented website build would directly impact bottom line revenue in both banquets and membership sales. MACRO worked closely with LCFCC’s marketing specialist to optimize landing pages for conversions, and monitor the page analytics for maximum lead conversion. This was done by focusing on actionable, engaging content designed to capture leads with calls to action, valuable content, and ease of consumer use (pop up forms, direct call buttons, optimized landing pages).
Results
The outcome has been an in increase in website traffic, lead conversions, and ultimately bottom line sales of banquets and memberships.
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