Challenge
With Five Star Ratings by eKomi, as well as being a Google Trusted Store, Zerbee is a customer-tested, trusted store that always does their best to help customers get what they want. Zerbee contains 150,000 products and climbing. From office products and office furniture to medical and restaurant supplies and more, they help outfit entire operations and do it economically. Limited Email Automations Zerbee had a very limited amount of email automations, but needed a more robust program to be able to drive more effective engagement through email.
Solution
Three New Automations; Enhanced Existing Automations Trinity created and launched three high-priority automations: Welcome Series, Cart Abandon, & Browse Abandon. Trinity also enhanced other key email automations already running with flow adjustments and new email designs, per our recommended roadmap.
Results
Repeatable Sales & Revenue With building and launching these automations, not only did Zerbee increase their revenue as a number/value, but Trinity helped create repeatable sales and revenue through automations that don’t require daily maintenance or manual assistance. 133% flow revenue increase 3% conversion rate increase 7% click rate increase 26% open rate increase
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