Jamba’s Social Media

A Marketing Story by citrusadv.com about Jamba

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Jamba

Increase Sales

Challenge

There’s nothing more powerful than a word-of-mouth endorsement. In an always-on world, that recommendation could be as simple as seeing a social post a friend liked or shared, a video from a blogger you admire, a segment on your local news or even a shout out from celebrity. That’s why creating content people will actually share as a reflection of themselves is so important, and why creating moments of opportunity is crucial.

Solution

For Jamba Juice we managed all social platforms and created custom content including photography, video, animated GIFs, illustrations and more. We also handled community management, putting out fires before they could start and amplifying positive interactions to ensure they got the attention they deserve. There’s more to PR and Influencer Marketing than getting your product into people’s hands. It’s about insights, creativity, relationships and active engagement – all of which are driven by business goals rather than vanity metrics. And all of that can, and likely should, shift from campaign to campaign. We created multiple successful influencer campaigns and garnered thousands of media mentions to help make Jamba Juice one of the most talked about smoothie brands in the country.

Social Media Management