Challenge
Transform a profitable yet relatively unknown startup on the national level into an established brand with a clear competitive differentiation versus publicly traded competitors Box and Dropbox.
Solution
Treble mapped out a plan of attack to target C-level decision-makers. The strategy consisted of branded product news and strategic partnership announcements to drive both lead generation and tech press coverage of FileCloud. Wins in SiliconANGLE demonstrated the FileCloud value prop to the enterprise while branding its cybersecurity value prop amidst global security breaches.
Results
FileCloud has increased its share of voice every month and is winning enterprise-level deals at a steady cadence.
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.