Challenge
Bob Shullman founded Shullman Research Center in 2012 as a classic solopreneur. The original website reflected the single line of services offered. Over the next three and a half years, the firm grew into a robust consulting practice with four distinct service lines, an extensive library of valuable content, and an impressive range of press coverage and news.
Solution
The need for a more robust website was apparent – as was the value of the analytics data Andigo had begun gathering back in 2012. That data guided not only the organization of the new site’s navigation and the site’s design, but the focus of content updates going forward. The new site has added information for mid-funnel prospects whose needs were not previously being met and has improved visitor engagement overall.
Andigo
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