Challenge
As one of Australia’s leading maternity wear brands, Ripe Maternity was keen to engage their dedicated and loyal customers and maximise growth during the busy Click Frenzy online sales period.
Solution
Step one was to raise awareness of Ripe’s Click Frenzy Sale. We had already structured the Google and Facebook accounts in a fashion that highlighted the ideal audiences that would best engage with the pre-awareness messaging. Our first testing ads were meant to encourage customers and raise awareness – we weren’t really expecting sales. Oh, how happy we were to be wrong! Sales were coming in – and we increased the spend, generating a ROAS of 12.65 from mere awareness activity. If the ads promoting an upcoming sale did that well, we had high hopes for how the actual sale would go…
Results
The Click Frenzy sales figures were in – it was a record for Ripe, more than doubling the target revenue for the sale, with the YoY goal up by 207%. The final ROAS figures for the sale were 15.9x – an incredible result that allows Ripe to continue to engage with their loyal customers, and have even greater optimism going into a new decade. % of Rev goal – 135% % of Rev year over year goal – 207% ROAS – 15.19x
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