Challenge
KEB is a leading Midwestern accounting, consulting, and advisory firm with offices in Illinois, Missouri, and Wisconsin. To continue to grow and recruit the best talent, KEB needed a brand that would differentiate the firm in a crowded industry while uniting staff across offices and practices.
Solution
GUIDING SUCCESS / To better understand KEB’s strengths and weaknesses in the market, TOKY interviewed staff and clients across locations and service lines, while also conducting a review of the competitive landscape. Research showed that in an increasingly automated and fast-paced market, KEB is a firm that takes the time to engage and empower clients with answers, understanding, and a people-first approach to professional services. CONNECTING THE DOTS / The identity is designed to reflect the firm KEB is today: active, approachable, and connected. The abstract “K” highlights the bonds KEB creates between data, people, practice areas, and office locations. TOKY partnered with renowned type designer Fabio Haag to create a custom brand typeface that communicates the utmost clarity and legibility with friendly human character. Throughout the brand, photography is used to convey optimism and confidence, while the dot pattern provides texture and a reminder of the firm’s commitment to accuracy and connection. A PEOPLE-FIRST PRESENCE / With a brand focused on guidance and connection, KEB needed a site that would showcase the people who bring those values to life. From personality-driven profiles to more robust location pages, the new site gives KEB a place to shine — as individuals, offices, services, and most importantly, as one KEB.
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