Wellhaven Pet Health
Challenge
As a fledgling company built of ex-Big Vet Health veterans, WellHaven needed to find its voice. They asked us to help them uncover their brand truths then spin them into an identity that’s crafted to last.
Solution
BRANDING After extensive research and creating a narrative to believe in, Bunz emerged. Making a bunny the face of a veterinary hospital may seem a bit off the wall, but he has asserted himself perfectly as a true differentiator, and that has made all the difference. BUILT ENVIRONMENTS With a perfectly-tailored brand in place, we got to work bringing it to life. We helped consult WellHaven on their brand-new built spaces. Centering the brand strategy, “Your Care Companion,” we helped them pick out everything from wall color to floor texture, making each space a loving, caring experience from the moment a dog mom or dad walked in the door. ONGOING ASSET CREATION For WellHaven, illustrations were a perfect choice. Not only do they truly stand out among the stock-saturated pet health industry, but whenever a new use case arises, we can create an asset that’s perfectly tailored to the situation without having to rally talent and a crew. Winning.
Results
In year one of their business, WellHaven set a goal of opening 40 new vet hospitals. At the end of 2017, they opened their 150th. We’re so pleased to have helped to set them up for success.
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.