Valvoline : How Does a Major Motor Oil Brand Become a Lifestyle?

A Marketing Story by TKO Advertising about Valvoline

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Valvoline

Increase Sales

Challenge

Hispanic car lovers were aware of Valvoline’s products, but they lacked a deeper passion for the brand.

Solution

THE BIG IDEA Bring ‘em along for the ride. Put Hispanic car guys and gals in the driver’s seat and celebrate the “step on it” attitudes that set true auto enthusiasts apart from the status quo.

Video Production

Social Media Management

Results

421K New Facebook followers +81% Total impressions +440% Total engagement 2.3M Video views 14 Vehicles featured 8 Locations

2,300,000

Video Views

Source: https://tkoadvertising.com/work/valvoline/

~30 Employees

$10,000 Min Budget

1 Stories

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TKO Advertising

Austin, Texas

We’re TKO. A creatively driven, full-service advertising and branding agency based in Austin, Texas and Albuquerque, New Mexico. We ignite audience passion. We take big swings with full confidence. We get Millennials talking and Boomers tweeting. We se...

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