Brand Identify Structure & Graphics
Challenge
Great Stuff, the leader in polyurethane sealants, faced aggressive competition in DIY channels. Outdated packaging focused on brand identity, but weakly communicated key product benefits and advantages. Dow team created game changing patented dispenser.
Solution
Brand Strategy, Brand Identity, Package Design, POP Structure & Graphics LW developed a communication strategy to trigger immediate awareness that Great Stuff is the best choice for superior project performance. Boldly differentiated 8 project-specific formulations, thus expediting DIYer’s search to identify the right solution. Rotated the logo to create more impactful brand recognition and maximize space. Featured newly introduced “No-Mess” dispenser that relieves key consumer concern. Created exciting display structures and graphics for impact at point of sale
Results
Great retailer enthusiasm in Canada and at Lowe’s U.S. 2019
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