Kickstarter & Marketing for New Consumer Products Brand
Challenge
When this creator came to us with his patent-pending hands free magnetic phone mount prototype, the crowdfunding goal was to raise $50,000 on Kickstarter. Our challenge was to create a sleek brand identity, engaging and compelling crowdfunding video, and marketing strategies for Kickstarter and IndieGoGo. Ultimately, we ended up raising $258,357 throughout the duration of the fundraising campaigns. See how we did it below.
Solution
eCommerce Website Our pre-launch strategy included lead generation with the ability to pre-order the new handsfree phone mount. Crowdfunding Video Telling a start-up’s story is an essential component to introducing a new product to a group of backers. Crowdfund Landing Pages From perks to special offers, we created a landing page that converted browsers into backers. Photography & Video Each photo and video clip was captured with the intention of showcasing the innovative phone mount.
Results
Ultimately, this innovative phone accessory product received offers from multiple big box retailers, raised over $258,357 and continued on to build a dedicated, loyal and growing community of enthusiasts who enjoy hand free phone use in their cars, homes and on the go. We are grateful to have been a part of this crowdfunding project. Thanks ClutchIt!
Socialfix Media
Socialfix Media is a full-service digital marketing agency based in New Jersey. Socialfix specializes in implementing digital marketing strategies and tactics to help clients generate more profitable leads while improving their digital footprint. In business over 17 years, Socialfix has served B2B and B2C clients all over the globe. Specializing...
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