Challenge
Pernod Ricard wanted to change the brand positioning of Chivas Regal to be more "street" and relevant to a younger demographic. They wanted a paid media campaign to be relevant to this new audience and increase the number of sales on Amazon.
Solution
We used the creatives and handles of some of the most relevant micro-influencers to promote via paid media Chivas Regal. We ranked and analysed over 3,000 influencers to work with 3 of them; they produced over 150 videos and images, offering more than 70 ad variations.
Results
+1M REACH +25% SALES -30% CPC 7X CTR
Thyga
Thyga is a paid media agency that helps you understand your audience better, by reaching them more efficiently, and effectively. Thyga is part of Samy Alliance, a global ecosystem of specialized marketing solutions with over 400 professionals operating from 15 offices in over 55 markets. Samy Alliance develops socially and humanly...
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