Challenge
A 360 degrees approach with the aim of incresaing the awareness of Wella, the international leader int he haircare sector, int he Italian market and increasing the number of affiliated salons in order to build and strengthen a network of professionals. Promote the brand's products and servies both those designed for the final consumer and those aimed at indsutry experts.
Solution
Social average management and advertising Creation of interactive and engaging social contents aimed at promoting Wella services aimed at the final consumer and communicating the values and philosophy of the brand and the advantages of joining the Wella salon network for the B2B target. Event communication and live streaming Development of communication strategies and promotion of partnerships, activations and online and offline events organized by Wella on the national territory for B2B and B2C targets.
Results
+5 years collaboration +7k FB organic reach medium/post +116k FB folowers acquired +100,000 users reached by the stories published on Instagram during the live event. +3,000 UGC generated, i.3. user-generated content +5,000 likes obtained in two days from shared posts
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