Attunity (now a part of Qlik) works with Overdrive!
Challenge
Attunity came to Overdrive with the goal of dramatically increasing marketing-qualified leads and website visits in North America and EMEA regions. In response, Overdrive did a complete rebuild of the Attunity marketing infrastructure including a site overhaul, end-to-end and ongoing SEO, and ABM centric display programs.
Solution
The overall plan implemented by Overdrive was multi-layered and incorporated several tactics. Their integrated marketing plan converged all aspects of digital marketing, increased lead volume, and facilitated lead quality feedback from the sales team. Overdrive designed and built a new website that drove a larger conversion volume and allowed plug-and play flexibility for the marketing team to make edits and updates. Overdrive also worked with Attunity to integrate all digital programs with the existing marketing stack to facilitate flawless closed-loop ROI tracking and customer experience personalization. As well, Overdrive created custom dashboards and analytics reports to ensure maximum insight into how marketing initiatives were driving leads, sales, and revenue for Attunity.
Results
Thanks to the tactics implemented by Overdrive, Attunity was able to see an increase of 1283% in their paid search conversions. As well, they say an increase in 28% in their organic search traffic and 31% in organic conversions!
Overdrive Interactive
Are you driving measurable ROI? With an unrivaled passion for measurable success, our team empowers enterprise clients with the scalable digital advertising and bolt-on marketing operations teams they need to survive and thrive in today’s digital-first economy. Our seasoned experts and consultants untangle the marcom and martech mess to keep our...
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