The City of Yonkers
Challenge
Wanting to raise the visibility of the city and position it as a place to do business, Mayor Mike Spano tasked T&B with creating a positive image of Yonkers on the local, county and regional level. The goal was to increase the number of new businesses, and expand the number of existing businesses in Yonkers.
Solution
T&B conceived a new brand — Generation Yonkers (Gen Y) — that spoke to the people and businesses the mayor wanted to attract. This campaign branded Yonkers as the new ‘hipsturbia’ — a great place to work, live and play. The campaign features testimonials of recent business success stories, many from the tech industry, to help establish Yonkers as the destination for fast-growing high-tech companies in the NY Metro Area.
Results
Over 375 MILLION impressions since 2015; Number of users to GenerationYonkers.com has skyrocketed with over 150k visitors to the website since 2015; Social growth is robust with over 10,000 followers on Facebook, Instagram and Twitter
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