Challenge
Viacom partnered with HireInfluence to launch an influencer campaign around the Blue’s Clues 25th Anniversary! We partnered with 10 family influencers on TikTok and Instagram to share their Blue celebrations! The fun content touched on nostalgia as parents that grew up with Blue’s Clues could now celebrate Blue with their own children. The engaging content brought brand visibility and brand recall at retail as each influencer shared how they celebrated Blue with fun moments at home with Blue themed merchanged from select retailers (Target, Walmart, Amazon).
Solution
HireInfluence partnered with 10 top-tier family and parent influencers on Instagram and TikTok to share video style content around the Blue’s Clues 25th Anniversary. In fun TikTok fashion, the influencers’ shared how they transformed their homes into a Blue bash complete with blue balloons, decorations and themed merchandise from Amazon, Walmart and Target. The influencers’ content showed the influencer family’s celebratory moment as they danced and partied to the “I’m Blue” parody song while celebrating Blue’s Clues and building authentic love, fondness, and loyalty around the Blue’s Clues & You! show and products. This not only resonated with key audiences but truly highlighted the nostalgic love for Blue, while intertwining the new products that parents can purchase for their own children to fall in love with Blue. Our team curated top talent on both Instagram and TikTok platforms to create exciting video-style content that embodied the fun nature of Blue’s Clues. These influencer audiences aligned with a targeted age demographic of 18-34 years old, who fell within the Family & Lifestyle and Kids & Toys verticals. The chosen influencers for the campaign truly embodied Blue's demographic as they themselves grew up watching Blue’s Clues and now get to see their own child’s love for Blue’s Clues & You! The influencers created authentic content that was exciting and eye-catching and they pushed the brand messaging and products from Walmart, Target and Amazon.
Results
The top tier content creators promoted the Blue’s Clues 25th Anniversary through captivating content that showed audiences how to pass down their childhood favorites to their own children. The versatility of influencers allowed for the Blue’s Clues products and celebration to be seen by a variety of key audiences as it creatively built enthusiasm around the anniversary and the new line of products available at Walmart, Target and Amazon. The campaign garnered significant results with analytics coming in at over 6.1 million impressions and 5.4 million video views.
HireInfluence
A full service influencer marketing agency, that specializes in transforming promotional visions into captivating digital content. Since 2011, HireInfluence has delivered innovative campaigns and impressive success stories for the world's most prominent brands. Award-winning expertise. Industry-leading results. Proud member of the Forbes Agency Council. SERVICES: - All-inclusive content strategies - Influencer curation and procurement -...
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