Warming Hearts with Winter Checks
Challenge
Eurorepar Car Service is a network of franchised garages throughout the UK. This past Winter, they offered a free 23-point Winter Check to help drivers stay safe on the road, while encouraging potential customers to visit their nearest centre and establish a relationship with their local garage.
Solution
We devised a Penguin character – Percy, and built a 3D winter wonderland for him to navigate in animation to deliver the important messages about braking, steering and keeping fluids topped up over winter. The 2-month campaign was geo-targeted through Facebook, with the video served to potential customers within a 28km radius of each Eurorepar Car Service centre. A competition to win a family skating experience followed by winning a toy penguin for Christmas was used to keep the campaign fresh.
Results
The cute-character-centred-campaign delivered engagement with existing and new customers for Eurorepar Car Service, with over 25,000 video views in the first four days and a resulting 31% uplift in page likes.
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