Challenge
Dare was tasked with bringing the experience full circle through physical activations that had a digital takeaway. During UEFA Euro 2016, Nike raised the stakes and set the bench higher by unveiling the Palais of Speed. We collaborated with a collective of creatives and helped the sports giant totally transform Paris’s iconic Palais de Tokyo into a Mercurial hub that celebrated the science of speed.
Solution
The Mercurial Photo Booth invited our visitors to become the face of the Nike Science of Speed campaign, just like Cristiano Ronaldo. The nifty piece of personalised content was instantly shareable on social media. And just like that, we turned visitors into momentary brand ambassadors for Nike. Our next activation – “Faster Than” – challenged visitors to race against their favourite footballers and beat their sprint time. The coolest part was the backdrop – a digital wall installation that triggered a dramatic particle animation when participants ran next to it. And a digital leaderboard bred a bit of healthy competition amongst runners.The takeaway was a shareable 15-second piece of footage of the participant’s sprint overlaid with data and animation.
Results
Over 6,000 shares of personalised content
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