APA Adoption Center - Changing Perceptions

A Marketing Story by Falk Harrison about Animal Protective Association of Missouri

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Animal Protective Association of Missouri

Increase Brand Awareness

Challenge

Evolve the brand and all communication materials of a nearly 100–year-old “animal shelter” to that of an “adoption center.” Through a targeted marketing strategy, attract and engage potential adopters and contributors around a compelling brand promise and three differentiated brand pillars — adoption, wellness and education.

Solution

Communications rely heavily on pet and people imagery, relatable success stories of adoptions, visualization of dynamic performance data, and infographics. Content focuses on the high-quality programs of the APA — all focused on building loyal brand advocates.

Branding Strategy

Document Design

Source: https://falkharrison.com/portfolio/apa-adoption-center/

~2 Employees

$5,000 Min Budget

1 Stories

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Falk Harrison

Olivette, Missouri

Since 1971, Falk Harrison has helped our client partners be relevant to consumers, be unique vs. the competition and be credible and attainable. We work in nimble multidisciplinary teams with deep expertise, custom assembled for each client and program...

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APA Adoption Center - Changing Perceptions

Challenge

Solution

Falk Harrison

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