Explosive Growth and Engagement Across the ARVR Segment - Branding & Awareness
Challenge
After a recent round of funding, Dispelix sought to begin scaling their customer acquisition while establishing the brand as a leader within the Augmented Reality space. Their goals included increasing quality traffic to site and lead volume, establish their presence on social platforms, increasing investor awareness, and supporting recruitment efforts. Prior to working with Dossier Media, they’ve had very limited marketing exposure.
Solution
As a first-time advertiser, Dossier Media implemented a multi-phased approach which established their paid media presence across several key platforms while aligning with each business objective.
Results
74% of users who are driven to site were generated through our efforts, serving as the strongest contributor in new and engaged users. The campaign saw a +222% lift in total monthly site traffic as well as a +223% lift in monthly followers on the LinkedIn company page which was the fastest growing page within competitive set.
Dossier Media
Independent, integrated media agency focused on paid media management and building a full-funnel approach for small to midsize brands. Our focus is to help brands establish their paid media strategy while creating the foundation for a scalable and data-first paid media presence.
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