Challenge
Grassroots sparkling-probiotic drink manufacturer KeVita initially became popular among the yogi audience. While their distribution is secured across the US at Kroger stores and health food stores like Whole Foods and Bristol Farms, their team realized they needed to market to a larger audience to compete with other kombucha brands that were excelling in sales.
Solution
Our goal was to transform their social brand identity from one that connected exclusively with feminine and yoga-centric audiences to one that reached those who pursued an active lifestyle, while increasing engagement and following. We repositioned their social media efforts to reach a larger audience by shifting their voice and content on all social channels to reflect the “KeVita lifestyle.” From developing consumer-targeted social media content to direct-to-consumer communications, we helped transition current brand advocates to the new look and feel while reaching new consumers.
Results
Increased engagement by 300% Increased followers on IG, FB and Twitter by 20%
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