Mac-Air Compressor Ltd.
Challenge
Mac-Air Compressor Ltd. is a supplier of new, used, and refurbished air compressors and downstream equipment including air dryers, filters, and pressure regulators throughout the GTA. Their services include onsite evaluations, installations, maintenance, and repairs. The company also provides clients assistance in creating floor plans and piping solutions, performing audits for air usage and environmental issues, and planning for expansion, downsizing, and relocation of facilities. Brittany D’Mello, the Office Manager for Mac-Air Compressor Ltd., admitted that before working with Local SEO Search in 2017, their company website was outdated. In addition, compared to the variety of other companies offering the same services in the neighbouring area, the Mac-Air website was ranked lower in the search engine results pages. D’Mello also mentioned that the owners were putting all of their efforts on more traditional advertising methods, like the Yellow Pages. However, she saw that the company needed to build an online presence to expand their business, reach more clients, and be more accessible to their target audience.
Solution
To meet the goals of Mac-Air Compressor Ltd., Local SEO Search had to do the following: Website Design, Development, and Optimization – We had to do a complete revamp of the website. Our agency made the website more accessible by adding more ways for potential clients to contact Mac-Air, including the customer contact form. With the revamp, more Mac-Air products and services have been made available online. Content Generation – We went through all of the existing content, altered and added to it to make it more relevant. All content was submitted to Mac-Air for review and final editing to ensure that it is accurate for the industry. Keyword Research and Optimization – We worked closely with D’Mello’s team to determine the most effective keywords and search terms to use for the site. Our company also provides insight on secondary keywords to supplement the main ones and offers other ideas to boost rankings. Continued Assistance – We continue to offer advice on improving the site and supply regular blog posts and ideas for new keywords that can help improve rankings.
Results
With the help of a solid SEO strategy, Mac-Air has increased their business by as much as three times. They have seen an influx of new customers while retaining existing ones. D’Mello states, “We’re showing up as a number one company when anything related to our industry is searched. We’re getting customers calling from across Canada.”
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