Challenge
Presca were pivoting into the B2C consumer market, after some initial success with custom teamwear. This meant they needed to create and build a brand, reach out to new customers and foster an early loyal community. It was clear that sales were happening through organic traffic, but these needed to be significantly increased.
Solution
Create a brand strategy document Identify hundreds of keyword opportunities Audit the website and ecommerce store from and SEO point of view Implement a content creation strategy and schedule to create 4 posts a month Launch a Strava initiative to plant a tree for every 5hrs of activity time of the members. This has already grown 300% in a couple of months. Outreach to podcasts and speaking opportunities to get the word out Presca's Marketing Readiness In order to launch our strategy, we needed to ensure the website was optimised for Google and we had a keyword strategy. We researched 750 keywords and narrowed down 152 for Presca to go after. This was then developed into a content plan to execute. Bullseye Framework and Channel Validation Presca needed long term brand building channels, therefore early results were slow to come in. Having re-indexed the site, we saw an immediate jump in keyword rankings and organic traffic. It is clear this channel is building brand awareness and sales. Additionally, the new Strava group we created (here) was met with resounding success and initiated rapid word of mouth.
Results
£300% growth of Strava community membership 500 emails collected from the website and orders 57 keywords additionally being ranked for in 3 months
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