Where 'healthy' picks up a fresh start

A Marketing Story by Republik about Happy Dirt

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Happy Dirt

Increase Sales

Challenge

It seems like we are all trying to eat healthier. Yet, produce labels and claims can be downright confusing and even intimidating— especially for those of us new to organics. So as Eastern Carolina Organics (or ECO) outgrew their name geographically, we saw an opportunity to cut through the confusion and be a beacon for organic farming.

Solution

We created an identity system that would not only stand out, but make the idea of organic more approachable by turning nature’s own heroes into messengers. So everything that you buy in the produce aisle becomes a small part of the story. That’s nature’s rhythm. That’s HAPPY DIRT.

Branding Strategy

Results

2018-2020 : Growth in annual sales 330%

330%

Increase in Sales

Source: https://therepublik.com/work/happy-dirt-organic-produce/

~25 Employees

$10,000 Min Budget

1 Stories

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Republik

Durham, North Carolina

CHANGE OR DIE™ Born out of frustration with the slow-moving, cookie-cutter, big-agency life, we opened our doors in 2001 with this simple declaration. It is our rallying cry. A promise to progress and evolve. To never be satisfied with the status quo....

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