J. Gonzalez Law Firm


Cobalt Digital Marketing + J. Gonzalez Law Firm
Increase Sales


22%

Decrease in Cost Per Acquisition


303%

Increase in Return on Ad Spend

Challenge

J. Gonzalez Law Firm is one of the leading personal injury law firms in the Rio Grande Valley with offices in McAllen, Brownsville, and Rio Grande City.

Because of the firm’s understanding of the importance of digital marketing and SEO practices to generate new leads and clients, J. Gonzalez Law Firm initially obtained services from other marketing agencies. However, it wasn’t until they partnered with Cobalt Digital Marketing that they began to see a sizable ROI.

Solution

  • Search Engine Optimization (SEO)
  • Social Media Management
  • Online Advertising

Cobalt provided J. Gonzalez Law Firm a combination of content marketing, SEO services, Pay-Per-Click ads, social media marketing, and video marketing to help them achieve the results they wanted. Our use of big data allowed us to effectively strategize with the organization and develop appropriate content and themes each marketing cycle.

Catalyst Formula
In order to maximize the campaign budget and focus advertising efforts, we utilized Google Adwords for ad placements, Auction Insights for competitor monitoring, and Google Analytics for website traffic review and goal tracking.

The value of data and our ability to gain meaningful insight from these numbers has allowed us to push forward a very successful digital marketing campaign for the J. Gonzalez Law Firm.

Results

  • 22% Decrease in Cost Per Acquisition
  • 303% Increase in Return on Ad Spend

From creating an optimized website that provides users a great experience to increased conversions, the Cobalt hustle means digital marketing success for your business.
• 22% Less CPA
• 303% ROI

J. Gonzalez Law Firm

The Client
J. Gonzalez Law Firm

Professional Services
~10 Employees
Cobalt Digital Marketing

The Agency
Cobalt Digital Marketing

McAllen, Texas
~15 Employees