Crypto Quant Fund: Brand Identity
Challenge
Empros is a data-centric quant-fund that is building the investment infrastructure for the future of finance. We wanted Empros to get that next-gen feel, to appear as a Web 3.0 multidimensional fund by crafting appropriate branding.
Solution
The big bang was taken as a primary concept for the logo. It became our trump card since the idea is simple but conceptually illustrates what Empros is about. The concept breaks into different variations implemented into the brand assets. The logo looks like a big data bang. It consists of small particles that resemble the cohesiveness of the data. The same goes for the graphics and the background with the noise effect. They embed the main concept and strengthen the brand presence To maintain the graphic system consistency, the black & white photos of space are used. Again simplicity: for the colors, we used lemon yellow which resembles the fresh energy of the fund, and black to support the overall theme of the brand.
Results
Empros brand obtained a serious look with a pinch of modern graphics - that’s what next-gen assets should be like.
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