Challenge
Groovy Society was a newborn NFT project aimed at tech mega minds, street-style fashion geeks, and creatives. The idea was cool but lacked some branding guidance.
Solution
Q stepped into the game to create the most smashing brand that ever existed! We began developing concepts for the mascot that soon inspired the whole theme of the brand. Inspiration was found in the swinging sixties - bright, rebellious, and experimental vibes that are so valued among NFTs. For the character itself, we chose an elk. The animal resembles inner strength and passion that perfectly fits the concept.
Results
We developed brand guidelines and the landing page, inspired by the 60s starring our elk. Creating a unique brand that stands out among millions of existing NFTs was our aim. Additionally, the designed mascots work perfectly for future merchandise. As a result, we got a brand with crazy unique vibes that beautifully sells the NFTs and bring more fans on board.
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.