3D Website for a Life-Saving Product
Challenge
Smart Bunkers UA offers a revolutionary technology to the world - smart bunkers, in a market that is still unexplored. So we were hyped to create a completely new brand.
Solution
For SBUA we maintained a balance between a serious but contemporary look. We based the SBUA brand on simplicity since the smart bunkers technology is complicated enough. The logo imitates the shape of the container from which the smart bunker comes. It already communicates the product to the users. Same as the website that resembles safety and the bunker itself with its graphics and 3D elements.
Results
Considering that SBUA comes from Ukraine, we focused on embedding the national colors within the brand - the combination of blue and yellow as primary colors followed by black and white as secondary ones. The typography adds up to the smart bunkers concepts and follows the same approach. The crooked letters again imitate the shape of the bunker. SBUA stepped out as a simple but cool Ukrainian brand that could save lives one day.
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