Nutraceuticals Internet Marketing Case Study
Challenge
Interhealth Nutraceuticals was looking to increase exposure for Meratrim to an audience of women before, during, and after the holiday season. They were looking to make an impact on the potential customer using social media, while building awareness for the product during a weight-conscious time of the year.
Solution
Our goal in this campaign was to build a strong community of followers engaged by our mix of social content, free fitness download, and a motivational video. We were seeking to create awareness and build assets for future use while engaging new audiences through our content. The social profiles were built through the development of social content that people could relate to and interact with, as well as strategic paid boosting to help reach more people within the target demographic. Through our strategic content placement, targeting, and boosting, we saw impressive numbers across the Meratrim Fit social channels over a three month campaign. We saw growth both through paid content boosting, as well as organic sources. This surge on the social pages tied in well with the launch of the Meratrim Fit landing page to help connect with a large group of people. Perhaps the most positive indicator was the fact that interaction grew on a weekly basis across all platforms. Even after the campaign officially ended users are still finding the pages organically and interacting with past content. This is an indicator of the strength of the platform we built. Some of the nutraceutical internet marketing materials we created for the project campaign were video, ebook fitness guide, launched new Facebook page (as well as other social profiles such as Twitter), landing page, eNewsletter, and daily social media content.
Results
The case studies campaign resulted in a large and active social media community. We were also able to directly tie sales of the product to the campaign. Key metrics for this campaign include: 540+ average daily interactions 3,100 email list sign ups/2,737 retained 150,000+ YouTube video views 7.8 million impressions 15,000+ Facebook likes with 98.9% retention rate
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