Challenge
Generate buzz around TRL’s relaunch, aiming to target millennials and gain social media followers
Solution
Executed a week-long series of street level initiatives in celebration of the premiere Produced a custom food truck which distributed popsicles and swag to TRL fans Captured photos of guests on a custom app and encouraged social shares for a chance to appear on a Times Square billboard Entertained consumer with a collection of pop-up performances, featuring break dancers and beat boxers Challenged millennials to roll the dice for a shot at limited edition TRL swag before jumping on one of our branded pedicabs, offering free rides throughout Times Square Brought the excitement indoors as well with a lobby takeover for Viacom employees to enjoy
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