Fairmont Hotels
A Marketing Story by
Mediakix
about
Fairmont Hotels and Resorts
2 Views
|
0 High Fives
Challenge
Create influencer content around 4 verticals: Family, Adventure, Food, and Culture in order to drive awareness and travel intent for 20 Fairmont Hotel properties in North America.
Solution
Four top influencers each traveled to different luxury properties and created dedicated videos and social media content about the hotel, destination, and related activities over a 1-year period. 7% of the audience comments were about the Fairmont, and 41% of comments tagged a friend. Influencer content was engaging, created aspiration, and sparked purchase intent.
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.