Having fun, doing good work, avoiding the rocks

A Marketing Story by The Design about Lighthouse
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Lighthouse
New Market Entry

Challenge

Starting a very small business isn’t always smooth sailing. Navigating yourself around big ideas with few resources can seem like the perfect storm. Sometimes all you need is a beacon to guide you past those rocky shores. Our client had come up with solid messaging that just needed a little bit of creative thought to be able to turn those ideas into a flagship suite of materials.

Solution

We started with the design of a simple logo mark, chose a bold color palette, and threw in a handful of evocative stock photographs. From these few simple pieces, we built a beautiful single-serving website, a series of social media ad “cards,” and other business resources to help them set sail.

~13 Employees
$10,000 Min Budget
1 Stories
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The Design

Saint Paul, Minnesota

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