Challenge
Network visibility is an extremely important and sometimes overlooked aspect of cybersecurity. Cisco’s marketing team engaged Spark Growth to spread awareness for Stealthwatch, a comprehensive network monitoring and analytics product, and to ultimately drive potential clients down the acquisition funnel. Spark Growth established the Guardians of the Network campaign to gain behind-the-scenes insight into the Stealthwatch product, and to further establish Cisco as a thought leader in network security.
Solution
Strategized and activated the Guardians of the Network campaign concept, aiming to shed light on the staff who help keep clients safe from cyber attacks Organized and executed an office photoshoot to capture behind-the-scenes snapshots of the Stealthwatch staff Interviewed and crafted unique profiles for each employee to be featured on the Guardians of the Network landing page Generated engaging social content across Twitter, LinkedIn and Facebook to promote the campaign
Results
70,000+ organic impressions during the 2 month campaign 4,000 total organic traffic to the Guardians of the Network web page in 2 months Influencer Marketing & Engagement icon, a Spark Growth service 9/10 posts with the highest engagements on social media pages were Guardians of the Network content
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