We're here because we're here

A Marketing Story by The Cogency about we’re here because we’re here

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we’re here because we’re here

Increase Brand Awareness

Challenge

On 1 July 2016, 1400 men in First World War uniform appeared unexpectedly across the UK. The soldiers were silent, but handed out cards to the public with the name of a soldier who died on the first day of the Somme. The card also contained the hashtag “#wearehere”. The event had no advance publicity so the soldiers could appear unexpectedly. The digital strategy had to create maximum awareness on the day both before and after the ‘reveal moment.'

Solution

‘We’re here because we’re here’ is the award-winning artwork commissioned by 14-18 NOW, by Jeremy Deller with Rufus Norris. The Cogency developed and implemented the digital and social campaign for the artwork. Working with 14-18 NOW, the artists, 23 theatres, partners, high profile influencers, bloggers and content creators.

Social Media Management

Inbound Marketing

Results

‘We’re here because we’re here’ has received 11 marketing awards including a Grand Prix and Chairman’s Award.

11

Awards Won

Source: https://www.thecogency.com/work/were-here-because-were-here/

~5 Employees

$5,000 Min Budget

1 Stories

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The Cogency

London, Greater London

The Cogency are an award-winning arts and culture marketing company. Woking with clients such as 14-18 NOW, Ai Weiwei, Artichoke Theatre, Somerset House on marketing activity across multiple channels.

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