Salesforce grows in North America, UK and Asia!
Challenge
Salesforce Commerce Cloud, formerly Demandware, needed Overdrive to help them fill their lead pipeline in both North America, UK and Asia.
Solution
With the Salesforce Commerce Cloud paid search campaign, Overdrive wanted to generate as many responses as possible at the lowest possible cost in multiple regions including North America, UK, Netherlands and Asia. Ads followed paid search best practices, including: multiple conversion points, clear benefit and offer statements, and multiple ad extensions.
Results
Thanks to the campaign with Overdrive, Salesforce was able to see huge leaps in their metrics. They saw a 66% increase in leads, a 20% increase in their conversion rate, and a decrease of 27% for their cost per action!
Overdrive Interactive
Are you driving measurable ROI? With an unrivaled passion for measurable success, our team empowers enterprise clients with the scalable digital advertising and bolt-on marketing operations teams they need to survive and thrive in today’s digital-first economy. Our seasoned experts and consultants untangle the marcom and martech mess to keep our...
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