Designing a Social Strategy for a B2B Business
Challenge
QLD Communications was looking for a social media strategy to help them use social as a top-of-the-funnel marketing channel to help grow their business over time.
Solution
Craft and execute a boutique social media marketing strategy for QLD Communications aligned to their goals of increasing social engagement & followers. First, a social media audit was completed. This included QLD's current social media profiles, their key competitors, Industry trends and opportunities. Next, a full social media strategy was created with the goal of sparking interest and increasing awareness with their current customers while also drawing engagement and attention from new ones. In addition, a 1-on-1 social media training plan was created. Over four 2 hours sessions, Tenth Man Marketing provided comprehensive training, templates, and tips to leverage social media in a way that works for QLD's business and capacity. The full analysis and strategy included: -Social media audit, industry opportunities & competitor review -Recommendations based on audit including key trends -3 customer personas -Recommended key metrics to track -3 overarching content themes & recommendations for monthly topics -Recommended apps for posting/ creating content -Recommended copy & image approach, content mix & posting frequency -Recommended hashtag approach -10+ templates, 15 photos, and 2 videos (English only) The 1-on-1 training included: -how to track and how to leverage reporting -how to build a strategy -how to create customer personas -how to stay on top of changing trends within social -how to set up alerts -how to incorporate social media into your overall marketing plans, and more.
Results
Grow as a Thought Leader in their Niche - By developing a social strategy, key templates, and a full content calendar for QLD they were able to hit the ground running. Create a Foundation for Acquisition - QLD was able to start building social awareness to create a foundation for growing their business at a later date. Expand their Marketing Capabilities - Through the 1-on-1 social media training, QLD was able to dial up its marketing capabilities by applying cutting-edge knowledge insights, tools, and tactics.
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