Navy Office of Commemorations
Challenge
Patriotism is all about showing how much you love your country. In spring of 2012, GMc+Company Advertising was proud to answer a call to duty from The Navy Office of Commemoration, becoming part of an exclusive public relations team managing branding, media planning, and buying for the inaugural tour of NOLA Navy Week. This nationwide celebration made its New Orleans debut during a triple impact celebration also commemorating the Bicentennial of the War of 1812 and the writing of our national anthem. Locals and visitors alike were given the opportunity to experience a fleet of 11 international tall ships from six nations arriving in the port. By establishing a public relations approach disseminating messages about the events, inviting and encouraging locals and visitors to experience the activities, and providing educational content to various media outlets, Gmc+Company further encouraged the general public to think favorably about NOLA Navy week. Receiving both regional and national coverage from media partners such as The Advocate, The Times-Picayune and more, NOLA Navy Week 2012 boasts an estimated economic impact of $150 million. In addition to public relations, GMc+Company was responsible for developing all branding and creative for NOLA Navy Week targeted to families in day-trip markets (within 150 miles of New Orleans).
Solution
Presentation Brochure Print Outdoor
Results
$1,039,411.70 Ad Equivalency 6,074,316,402 Page Views 432,982,344 Unique Views More than 121,000 people visited the nine ships docked in Woldenberg Park
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