Challenge
With multiple physical sites across England, Alive & Dirty are the official online store for Dirty Menswear and Kidswear. Alive & Dirty stocks the best brands in sports and fashion from huge names such as EA7, Adidas, Nike, Under Armour and many more! Alive & Dirty wanted to increase Sales and Revenue whilst increasing its market share in the online Fashion Sportswear market.This is a very competitive market with many retailers both large and small already well developed in this area.
Solution
Granular campaign expansion (UK & Worldwide) Dedicated campaign level remarking and RLSAs 50% traffic split experiments on bidding strategies Ongoing ROAS focused granular optimsations (demographics/TOD/DOW/GEO etc) SKAGs (Single keyword ad groups) Continual ad copy A.B testing
Results
In a very short period of time we were able to show great improvements with Sales and Revenue up 135%, Search Impression Share up 21% and Spend up 196% when comparing to Yearly results. These were all well above the set KPIs. These great results were all part of the huge increase in activity from our PPC Experts with Changes made in the account up 955%!
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