Brand Pivot Strategy for an Established Designer

A Marketing Story by Tenth Man Marketing about Wolf Dottir
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Wolf Dottir
Brand Development


Get trend-conscious consumers to consider Wolf Dottir as their lifestyle go-to brand by providing unique products and ideas that fit their personal expression, style, and lifestyle wants.


Tenth Man Marketing designed a brand pivot strategy and go-to marketing plan for Wolf Dottir to shift from a production intensive to design-focused brand to support their business growth goals. The strategy and plan included: 1) Market Research: Tenth Man Marketing conducted research on Wolf Dottir's ideal customer, top competitors, and a full review of their industry, as well as a business audit to uncover key insights and trends. 2) Brand Pivot Strategy: A full brand strategy was created including key customer personas, refreshed brand pillars, and a recommended brand positioning. 3) Go-To Marketing Strategy & Plan: In addition to the brand pivot, a full marketing strategy and plan was built. The plan included: -An awareness plan to build momentum through brand hype & excitement -Retention strategies to reengage with existing customers make buying easy for existing customers -Acquisition programs to attract new customers -A loyalty plan to reward top customers


Creating a Foundation for Continued Growth: By developing a brand pivot strategy, Wolf Dottir is able to continue to grow its business in an increasingly competitive marketplace. Expand Capacity In Areas that Matter: By pivoting its business model from production intensive to design, Wolf Dottir is able to grow its product lines and reach new customers. Enhance their Existing Marketing: By building a marketing plan for Wolf Dottir that can expand as they grow, Wolf Dottir is able to focus on the areas that matter first.

~1 Employees
$2,000 Min Budget
5 Stories

Tenth Man Marketing

Dundas, Ontario
Platinum Partner

With 15 years of experience managing marketing campaigns for banks like RBC, HSBC, & BMO, plus e-commerce businesses, and financial planners, Catherine at Tenth Man Marketing is your go-to expert for all your marketing strategy, SEO and content strategy needs.

Platinum Partner

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