Finding Fashion in a Pandemic

myheartcreative +
Brand Development


Major Boutique provides unique and stylish clothing to shoppers online.
Founder, Cassiday Pinion, loves fashion and always dreamed of owning a boutique. During the pandemic, she decided to make her dream come true. Her boutique, however, is entirely virtual.

Major Boutique provides unique and stylish clothing to female shoppers online, allowing people to shop the latest fashion trends from the comfort of their homes. With an eye for fashion and access to outstanding stock, all Cassiday needed was branding and a website to reach her target market.


  • Branding Strategy
  • User Experience (UX/UI)
  • Website Creation


We helped Major Boutique narrow their target audience while developing the brand through a logo design and color palette. We needed to develop a feminine look and feel for this online boutique's brand. The store came to life with a photoshoot and website launch. Our team also guided Cassiday on setting up her e-commerce, including setting up her account.

Cassiday's passion for helping others express themselves through their wardrobe was evident in every meeting. Her clientele shares Cassiday's interests and also enjoys shopping online, so a user-friendly shopping experience with striking photos was essential.


We created an elegant, custom logo. Thin lines combined with simple colors give the logo a light feeling that is also modern and timeless, making it perfect for clothing tags and social media. The entire logo palette includes a pink, which we incorporated into the website to give it a soft, gentle feel.


We developed the website to showcase Cassiday as well as her clothing using images from her photoshoot. Seeing Cassiday's love of quality clothing and her commitment to her customers creates trust, and trust is essential when you consider that she will never meet many of her clients.
The shop is organized into categories so visitors can narrow down their choices to exactly what they need, from tops to accessories. Additionally, Cassiday can easily manage her inventory and put items on sale as new products become available.


Major Boutique's brand is complete and appears on her products and online. Her fashion sense combined with a user-friendly website has allowed Cassiday to increase her following and establish a solid customer base.

The Client


The Agency

Bethany, Oklahoma
~5 Employees