New York Institute of Technology: The Future Is Ours

A Marketing Story by OBERLAND about New York Institute of Technology

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New York Institute of Technology

Brand Development

Challenge

NYIT came to us in search of a new brand idea.

Solution

We helped them break out of category-generic advertising and repositioned them as a school that champions “geeks”, those tech-centric students who tinker, invent, and create, shaping the future of humanity.

Branding Strategy

Results

23% increase in first-year enrollment, over 15% increase in visits to the website, and award recognition by CASE, PRSA, DAVEY, and Mercury.

23%

Increase in New Clients

15%

Increase in Site Visits

Source: https://www.thisisoberland.com/casestudies/nyit

~29 Employees

$10,000 Min Budget

1 Stories

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New York, New York

OBERLAND is a select group of integrated marketing executives with decades of Madison Avenue expertise, working in unison, to create social good. Good for the shareholder, good for the soul. Good for product innovation, good for the planet. Good for gr...

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