+75% Sales Increase from Marketing YOY
With small businesses closed during COVID, the focus pivoted to online to drive revenue in a highly competitive and saturated category with the increased threat of substitute products.
Tenth Man Marketing developed a customized marketing strategy and 12-month marketing plan with short and long-term goals in mind: Key online marketing initiatives focused on increasing sales in the short term. A full analysis and strategy were created to pivot the brand to build sustainable growth over the long term. SHORT-MID TERM Website Conversion Tools & Testing: Increase conversion on the website through an integrated e-commerce strategy. Customer Retention: Automated emails were created to increase customer retention and loyalty. LONG TERM Brand: Developed customer personas and enhanced the brand's value-prop to expand the business. Wholesale: Developed enhanced wholesale capabilities including automated emails, refreshed images, packaging, and the development of new product lines.
Tenth Man Marketing
With 15 years of experience managing marketing campaigns for banks like RBC, HSBC, & BMO, plus e-commerce businesses, and financial planners, Catherine at Tenth Man Marketing is your go-to expert for all your marketing strategy, SEO and content strategy needs.
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.